Overview
We are an educational and informational resource for anyone who wants to learn about and stay in-
formed about fashion. We were the first to offer a browser-based fashion textbook with evolving content.
Our purpose is to teach fashion, to keep the information current, and to reach many.
The series collection is comprised of 3 books. Vol. I,
The Fashion Industry, is a reflection of the current
fashion season. It's like a seasonal fashion magazine, literary textbook, and topical news all in one.
Vol. II,
Elements of Art in Fashion, embraces a cultural view of dress and appearance. It takes you
on a slower moving journey of gradual regeneration that evolves with the changing social
atmosphere around us. Vol. III,
The Evolution of Fashion. encompasses both by recounting the fashion
trends that dominated the style of dress during particular periods throughout history.
Each book is a course of study for the subject title. They are undergraduate-level textbooks that
comprehensively cover course material you would learn through multiple fashion classes through a
college or university fashion program. If you are learning on your own at home, you will not earn
college credits (nor do you need to in order to work in this field). If your goal is entrepreneurial,
you may find that the instruction you receive and the knowledge you gain in Vol. I and Vol. II are
enough to confidently launch your fashion business.
For those just starting out and exploring the possibility of choosing fashion as a career, you have
the opportunity to see if you even like fashion before making the decision to enroll in a college
program for higher learning. For enrolled students at colleges and universtities, we provide a
reasonably priced textbook for your courses that you can buy outright or lease. For independent
learners, each book is like taking a college fashion course except there are no additional costs
to pay like tuition, parking, and course fees. In this, the savings to acquire an education can be
quite extraordinary.
Our primary emphasis is women's fashion. Certain sections address menswear, but note that the
majority of illustration examples, the designers covered, and the fashion show reviews focus on
women's fashion. If you aspire to design men's clothing or to open a men's clothing store, you will
benefit from the fashion industry information in Vol. I and selected sections in Vol. II.
What is the academic level of the books?
The content of the books is derived from the course material that Janet Reed used for her lectures
as a college fashion instructor. It is considered undergraduate level while it also addresses ad-
vanced topics and learning levels. How you receive the information (and more, how you apply the
information) will be relative to where you are. The books were uniquely designed to be read
more than once as you will interpret the information differently at various stages of your life and
career.
There are ample challenges throughout each book and plenty of interesting topics to get your attention
and progress your thinking. The impressive inclusion of fine art paintings, illustrations, and runway
photographs provide clarity and details while stirring your imagination.
What is a browser-based book?
The books have some elements characteristic of a traditional book but are viewed using a computer
device. This opens up a world of features you have grown accustomed to - like easy navigation,
having access to apps and programs you like to use, the ability to work on other things in another
window, and access to the Internet.
The digital format makes it possible to update the material - at anytime - in response to relevant
new information. This was a major reason why Janet chose this format. Traditional publishers of
literary works need substantial lead time for layout, printing, and distribution. For a subject like
fashion (excluding fashion history), a good portion of the book can already be old news before it
even reaches the shelf.
You will love the hands-free feature - no more fighting with a book trying to anchor down a page
while attempting to take notes or work on a project. Going paperless may seem a little awkward at
first, but when you can click to go to a section, you suddenly realize that it's the same principal as
thumbing through the pages of a book, only easier. And no more lugging around heavy books!
Viewing the book on your desktop computer is most ideal as you have a larger monitor and the
working area of your desk surrounding you, but via your laptop or tablet, you can study on-the-go
anywhere.
For what age is the language, academic level, and social content appropriate?
The content is suitable for 18 years and older. The intent is to create content that is respectful and
considerate to the general populace while also reflecting the current cultural atmosphere. For more
information about content appropriateness, please review the Disclaimers section in the License
Agreement.
It is our intent to present and maintain a respectable and accurate educational and informational
resource for visitors to our site and for those who purchase our books. By reading this entire site,
you should have a good idea of what you can expect in terms of our commitment to education, the
fashion industry, the social community, and social evolution.
Gainful experience as you learn
The principles are presented in a logical and methodical sequence in a manner that builds on prior
learning. There is ample use of nearby illustrations, charts, graphics, and photographs to provide a
visual representation of a concept or to aid in the assimilation of the material. Unlike traditional
publishing, dynamic elements can also be incorporated like video and sound which lend to an en-
gaging learning experience.
The word "test" was never spoken in Janet's classroom. Instead, she developed challenging pro-
jects to help her students make use of the information. This is a standard she felt strongly about
preserving in her digital books. In Volume II, you will find a project at the end of most major
subject areas. Doing the projects is encouraged because they will help you grasp the material you
just learned and will equip you with a working knowledge to apply to your job, work, or intended
use. For Volume. I, you will finish the entire book before suggested projects are discussed. This is
intentional, because how you go about completing the projects will be relevant to your chosen
path in fashion and by book's end, you should have a fairly good idea about which sector most
interests you.
Upon completion, many of the projects will serve as reference manuals to add to your developing
fashion library.....a notebook about color psychology/perception, another representing design
styles and how they alter body lines.....a directory of designers and fashion houses.....and you
will learn how to develop a Fashion Week Report to help you track style trend beginnings. The
projects will help you progress your knowledge in that subject area. They will help you advance
your skills in the workplace. And if your interest is casual rather than academic, the projects are
equally rewarding for awareness and personal development.
Continuing Study
This offer is extended by invitation to individuals who have purchased The Fashion Industry. It is
designed for advanced learning for those who have decided to make fashion their career and advance to
a professional level. For these individuals, the subsequent editions serve as an ongoing reference as
it continually addresses changes in the industry. Fashion is an industry always in flux. In a matter
of only a few months, you can find yourself out of the loop.
If you choose to accept the invitation, you would purchase
Fashion for Thought.
It includes the current edition of The Fashion Industry which is updated every fashion season
(Spring/Summer and Fall/Winter). Also included is an insightful commentary aimed to get you thinking forward
and gives Janet the opportunity to connect with you in a more profound way.
As each new fashion season nears, you will anticipate with excitement
the release of the next edition. Every seasonal edition includes the Fashion Week Report covering
the shows in Paris, Milan, London, and New York as well as all the changes that happened in the
fashion industry since the edition you last purchased like the departure of a designer at a
fashion house, acquisitions of fashion labels by conglomerates, new startups, and activities in
the wholesale and retail sectors. Your loyalty earns you a massive discount off the list price.
It is Janet's desire that in time you develop an astuteness of your own to read the market, assimilate
the effects of critical industry changes, and write your own Fashion Week Report. The Continuing
Study program is "purchase-per-season"-based. There's no subscription or obligation, so if you want to
stop, just don't order again. It's that easy.
These books are especially dedicated to bringing fashion education to individuals who choose or
have need for an independent, at-home, or self-guided learning environment. You are learning the same
course material Janet Reed taught from in her community college fashion courses.
Fashion Schools and Programs
We are committed to supporting educators, fashion programs, and enrolled students with material
that is well-researched and current and that provides lifelong value to those pursuing a career in
fashion. And we saw a void that needed to be filled.
Students pay high costs for a college degree or certificate today. Most complain about the high price
of textbooks they usually don't keep and some instructors list two or three required and recommended
books for a single course. We took a different route.
Janet designed two core textbooks that you will want to keep as they serve as important reference
manuals. Volume I: The Fashion Industry and Volume II: Elements of Art in Fashion comprehensively cover
a vast number of topics. They are suitable for several different courses. In this, we aim to save
students money by reducing the number of course books they need to buy.
To Fashion Instructors: It is our aim to make your job a whole lot easier by providing you with
quality textbooks and methodical teaching tools. The books are appropriate for traditional lecture as well
as distance learning courses. We appreciate you choosing us for your textbook(s)!
Please email us for more details about an ongoing partnership.
Public Library Reference Material
Our aim is to make aour books available to anyone who has the interest to learn about fashion. The
public library system plays a big part in this as it provides a way to reach those
who lack the resources to purchase a book of their own.
It is our goal that every community in the U.S. has access to the books through their local branches.
For those branches unable to find a place in their budget, we will continue our efforts to connect
donors or to fill this capacity ourself.
Please email us for more details.
Order Processing
The books are available to U.S. customers only.
After your purchase, you will receive confirmation of your order via email with a link to down-
load the book application setup file. This will come from our file host provider and payment
processor FastSpring. The download link is valid for 7 days. Within 1-3 business days after
your purchase, you will receive an email from us. The email will include USPS shipment details
for your USB Activation Key along with instructions for how to set up your book on your chosen
Windows-based devices. (Mac users must run the Windows application via a virtualization program
such as Parallels Desktop - sold separately).
Your USB Activation Key will work with all of your devices to which you download the setup file.
The USB does not store the book, but it must be plugged into the device in order to activate the
license and open the book. You will be able to read your book(s) on only one device at a time.
Should you purchase more than one title, your USB Activation Key will work with all books. So for
all future purchases, editions, additional titles, new titles, and programs, one USB Activation Key
works for all books. After your first purchase then, the process of ordering another book will be
much faster as you already have the physical USB Activation Key.
Each order is custom. We appreciate your patience.
Payment processing is administered by FastSpring, based in Santa Barbara, California. FastSpring
also serves as our application file download host provider. Available payment options are credit
card, debit card, PayPal, Venmo, Google Pay, and Amazon Pay.
Please note that by law, some states require that sales tax be collected on digital products. The
amount of the tax collected is in accordance with the governing body of the state where the product
is purchased.
A full preview is offered to Public Libraries and Instructors BY INVITATION ONLY.
Click here to see an
Overview of Vol. I: The Fashion Industry.
Click here to see an
Overview of Vol. II: Elements of Art in Fashion.
Demos of the books may also be viewed at the Janet Reed - Fashion! YouTube Channel:
Click here for
Demo of Vol. I: The Fashion Industry
Click here for
Demo of Vol. II: Elements of Art in Fashion
Click here for
Demo of Vol. III: The Evolution of Fashion
Another option is to check with your local library. We hope the library in your community carries
our books. If not, express your interest and refer the purchasing manager to our website. We are
working to make our books available at all branches nationwide.
Yes! You can buy any title as a gift for someone you know who is interested in fashion. It is a
thoughtful, rewarding, and enriching gift with lifelong value. Each course book is like taking a
distance college class or learning on one's own through independent study. The gift of fashion is
perfect for anyone who loves fashion!
To place an order for a fashion book gift, go here
Gift Purchase.
Please note that by law, some states require that sales tax be collected on digital products. The
amount of the tax collected is in accordance with the governing body of the state where the product is
purchased.
The software that contains the book is guaranteed to run on the current supported version of the Windows operating
system.
Upon receipt of your USB Activation Key, be expedient in inserting it into your device(s) and opening your
book(s). While the license keys are tested before they are mailed out, there may be occasions when
the flash drive fails. If so, we will gladly replace it. The USB must be returned and postage will
be paid by the publisher.
A NO REFUND policy is strictly enforced. Please preview the book via one of the options above to
assure that the content is satisfactory to your liking and expectations. BEFORE YOU PURCHASE,
verify that the software is compatible with your dedicated device(s). Technical requirements are
detailed below and you are reminded of these specifications again before you place your order.
What is needed to view the books?
The applications require a dekstop computer, laptop, or tablet running the currently supported version of
the
WINDOWS operating
system. Mac users must run the Windows app via a virtualization program such as Parallels Desktop
(sold separately). The books cannot be viewed on a mobile phone, Linux, or ChromeOS.
The resolution of your display must be capable of displaying
full HD.
Remember that the higher the resolution, the smaller the text will be.
In Windows, you can personalize the background color to make the book a true focal point on your screen. Setting the
background to solid black during your reading session provides a focused canvas for study.
You can read the book offline (an Internet connection is not required). However, Vol. I
includes outside links to designer websites and fashion show videos. You will need to have an Internet
connection to utilize them.
You can download the software setup to all of your Windows-based devices (as noted above) so that
you can study at home, away from home, and on-the-go.
Windows SmartScreen
Installation of your book software is as uncomplicated as any type of software you have ever
installed on your Windows PC. Each application is signed by the Verified Publisher and safe to
download. NOTE: We offer two host providers from which to purchase and download the application.
Through the Microsoft Store, you will encounter no scary Smart Screen warnings. Through FastSpring,
you may, even though the file is identical (more details below). We pass the higher fee Microsoft
charges us onto you. It is modest, but gives you peace of mind when installing the application.
Microsoft treats each updated edition as a brand new application and will flag it as malware
because it has not yet "developed a reputation" which is largely based on the number of
installations. Microsoft is also known to flag large-file apps as hackers potentially hide
malware this way. Our books are enriched with high-resolution images which increases the file
size.
You can turn off Windows Smart Screen, but to avoid seeing a trojan alert altgether, Add an
Exclusion in Windows Security before you run the setup. Look for directions in the Setup Guide
which you will receive by email after placing your order. Again, buy from the Microsoft Store
if you want Microsoft Defender SmartScreen to be implemented.
Use of This Website
Copyright
All content in fashionmerchandisingonline.com (inclusive of the website design, text-based HTML,
company logo, and images) is copyrighted, protected by copyright, and reserved for use by the
copyright holder, Janet Reed Publications and fashionmerchandisingonline.com. Our copyright is
protected by governing domestic and international laws. If you believe your intellectual property
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janet-reed-publications@proton.me
Terms and Conditions for Use
No content may be used, copied, reproduced, transferred, distributed,
displayed, posted, or shared as, or as if, your own work. No part of the content may be tampered
with, modified or altered. No content may be shared with others in a for-profit commercial setting
with the purpose of, or intent of, deriving income from the content. No content may be displayed,
posted, or included in a website (for-profit or nonprofit) without permission by the publisher.
By using (or continuing to use) this site, you agree to have read and are acceptant of our legal
disclosures and policies which include copyright, terms and conditions for use, privacy policy, and
disclaimers.
Privacy Policy
We neither collect nor share personal information about visitors to our website. We do not use
cookies. When you click to purchase, you are redirected to FastSpring for payment processing.
When you do so, FastSpring's privacy and cookie policies ensue.
If you contact us by email or postal mail (thus providing this information to us through your own
initiative), we may retain it for the purpose of follow-up communication.
When you make a purchase, we (fashionmerchandisingonline.com and Janet Reed Publications)
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formation you provided to FastSpring for the purpose of processing your order. This is for our own
internal use and will not be shared with third party entities.
Please review this policy from time to time as it may change.
The content herein is for informational purposes only. We cannot guarantee that the information is
not without error, but should we discover an inaccuracy, we will take expedient measures to make
corrections. We shall not be held responsible or liable for any error or omissions in information.
We are not to be held accountable for malicious alterations to content by an outside source. If we
discover such abuse, we will take expedient measures to make corrections, deletions, and changes.
We are not to be held accountable for the actions of other parties nor for the direct or indirect risk
related to use of the site. If you discover abuse or a technical problem within our site or have a
particular concern, please contact us:
janet-reed-publications@proton.me
The content in this website (and in the books we sell) is suitable for, and intended for, persons 18
years and older. This is based on the academic level of the content as well as general standards of
social maturity. Please review Disclaimers in the License Agreement to determine if we are a good fit for you.
We make no warranty that this website will be available on an uninterrupted basis, but we will
strive for consistent uptime.
*last updated 8-16-2026
(requires acceptance of to open and use the software application containing the book)
This agreement is between You (purchaser and licensee) and Janet Reed Publications (publisher,
licensor, and copyright holder) for the Digital Edition of said purchased title, whichever applies:
The Fashion Industry (also Vol. I: The Fashion Industry)
Elements of Art in Fashion (also Vol. II: Elements of Art in Fashion)
The Evolution of Fashion (also Vol. III: The Evolution of Fashion)
Fashion for Thought
Janet Reed Publications reserves the right to occasionally change these terms and conditions at its
sole discretion.
Grant of License
Janet Reed Publications company grants you a non-transferable license to use the book's content in
accordance with the terms and conditions for use herein.
You are permitted to install the software on a "desktop", "laptop", and/or "tablet" running the
current supported version of the Windows operating system and with a display resolution capable
of displaying full HD. You understand that the software is not compatible with operating systems
other than Windows and is not viewable on a mobile phone.
You understand that an exclusive License Key is generated and issued for the title you purchase
and that you must activate the license key and accept this agreement before you are able to open
and read the book. You understand that your unique License Key is software-locked to your
purchased title for the purpose of licensee identification, the prevention of abuse or fraud, and
when cooperatively arranged between the publisher/licensor and licensee, to administer custom
individuated services. You understand that after the software is successfully installed, your ability
to read the book is dependent on inserting the License Key into the device that stores the book
content and that you are responsible for protecting the key from loss or damage. You understand
that a lost License Key is a lost book and its replacement is the sole financial responsibility of the
purchaser.
You understand that the content is intended for, and suitable for, persons 18 years and older based
on the academic level of the content as well as general standards of social maturity.
Copyright and Intellectual Property Protection
All content (inclusive of the design, text, company logo, and images) is owned by and reserved for
use by the copyright holder, Janet Reed Publications. The copyright is protected by United States,
international, and intellectual property laws.
Terms and Conditions for Use
All content is for personal, individual, non-commercial educational and private reference use. Any
completed projects resulting from use of the content are for your personal, individual use only.
When used as a reference for your work, see the clause below.
The information may be used to educate yourself and may be consulted as a reference to aid you in
your work, but no content may otherwise be used, copied, reproduced, transferred, distributed,
displayed, posted, or shared as, or as if, your own work. No part of the content may be tampered
with, modified or altered. No content may be shared with others in a for-profit commercial setting
with the purpose of, or intent of, deriving income from the content. No content may be displayed,
posted, or included in a website (for-profit or nonprofit) without permission by the publisher.
If you are a professional in the fashion field or an individual engaged in an enterprise that relates to
the subject matter, you are bound by the same terms described above. You may use the books or
consult the material as a source reference to aid you in your work or for your own personal
development, but you may not share it with your customers or clients as if it is your own work.
The following are examples of copyright violation: sharing the book content with others during the
course of your work, through distribution of promotional or other literature you created for them, or
while counseling them or educating them.
If you are found in violation of any part of this Agreement, one or more of the following may
occur: 1. license revocation 2. termination of access 3. criminal prosecution.
Restrictions
You will not reverse engineer, decompile, disassemble, or reuse the software application. You will
not alter, modify, or create derivative works of the software application. You will not share,
distribute, transfer, or duplicate any part of the book, source code, or software.
Limited Warranty
THIS SOFTWARE APPLICATION IS PROVIDED "AS IS". THE PUBLISHER WILL NOT BE HELD
RESPONSIBLE FOR DAMAGES ARISING OUT OF ITS USE NOR HELD ACCOUNTABLE FOR
THE DIRECT OR INDIRECT RISK RELATED TO ITS USE. THE PUBLISHER WILL NOT BE
HELD ACCOUNTABLE FOR PERFORMANCE QUALITY AFFECTED BY THE QUALITY OF
THE USER'S COMPUTER SYSTEM SUCH AS AGE, MEMORY, AND HARDWARE NOR FOR
PERFORMANCE QUALITY RELATED TO THE USER'S MISUSE OF SAID SYSTEM. THE
PUBLISHER WILL NOT BE HELD ACCOUNTABLE FOR VIEWING QUALITY AFFECTED BY
THE QUALITY OF THE USER'S ATTACHED DISPLAY SUCH AS AGE, PIXEL DENSITY,
CONTRAST RATIO, AND COLOR GAMUT RANGE. WE ARE NOT RESPONSIBLE FOR
MALICIOUS ALTERATIONS TO THE CONTENT BY AN OUTSIDE SOURCE.
If you discover abuse, please contact the publisher immediately:
Janet Reed Publications
101 Parkshore Dr., Suite 100
Folsom, California 95630
janet-reed-publications@proton.me
Disclaimers
We strive to provide well-researched educational and informative content but cannot guarantee that
the information is not without error. We shall not be held responsible or liable for any error or
omissions in information.
We strive to provide content that is respectful, thoughtful, and considerate while being a
stimulating reflection of the times through the lens of the present culture, the fashion industry, and
our intended audience. You recognize and acknowledge that the subjectivity of social correctness is
influenced by personal belief systems and that interpretations of a topic or matter may vary. We
reserve the right to freely express a viewpoint and to openly discuss matters that are pertinent to the
discussion for the purpose of shining light on the subject - its resultant positive and negative effects
as well as the advantages and disadvantages of particular outcomes.
You understand that you have the option of using OR not using the "outside links" included in the
content and that to use these links, you must be connected to the internet. Outside links are
provided for informational purposes only. No monetary compensation is received by the author nor
the company. When you utilize an outside link, you do so at your own risk and will be bound by the
privacy policies of each individual site [see further options in the next paragraph]. Should you use
an outside link, you shall not hold us responsible for the content, views, links, or advertising
contained within the sites.
"Outside links" are "identified as" and "provide information" as follows:
1) In "The Fashion Industry", outside links are identified by "www....". By hovering your mouse
over the link, details of the website and information that the link goes to is revealed. If you choose
to click on the www.... link, you will go to the website directly. OPTIONALLY, you can open a
new window, type in the source information, and go to the site using your device's browser. 2)
Outside links in any title within "The Evolution of Fashion" series are identified as "Detail View".
When you click on a Detail View link, you will go to the Wikimedia Commons free media
repository website where you can view information about where the image was sourced.
Transfer of License
The license is granted to a single individual, "the purchaser", and is non-transferable.
Acceptance of Agreement
By opening and using the software application, you affirm that you read, understand, and accept the
terms and provisions described in this License Agreement.
© 2019 Fashion Merchandising Online and Janet Reed Publications, est. 1987 | All rights reserved.